How Do You Drive Business to Your Door?

In the San Diego area there’s a new program called freegashelp.com. They will give you a prepaid gas card with anywhere from $5 to $200 on it for acting as a moving billboard. If you’re willing to put magnetic signs on your car you can get some relief at the pump.

I wouldn’t do it myself, but it got me thinking. What new and interesting techniques are other Realtors® using these days to find business? Do you have advertising on your car? Have you upgraded your web site? How has the changing market in your area changed what you do to get your clients' homes noticed?