Was the Pet Rock a crazy idea?
A hundred and three years ago, a couple of bicycle mechanics were considered nut cases. Until they flew at Kitty Hawk.
Thirty three years ago a marketing executive packed pebbles in boxes, gave them names, and became a millionaire selling Pet Rocks. Genius or just plain clever, they had crazy ideas that placed them out in front.
So you can understand why I was feeling pretty smart the other day when I heard about a new website called BuyerHunt.com that lets sellers search for buyers. According to an Inman News story, "The site allows prospective home buyers to create a free profile that describes the home they are seeking." Hmmm...sounds a lot like the Buyers4Your Home feature that's been on my website for several years! My B4YH allows sellers to scroll through a list of potential buyers. I run an "ad" for buyers. It includes information about area, price range, school system, and other features the buyer is seeking. I keep the buyer's information confidential and make the connections for interested sellers.
When I first created the page, some people thought it was a slightly crazy idea. Now, after several years, the Buyers4YourHome page is one of the most visited on my site. People looking for a specific home go there to post their needs. Sellers scan for a possible match for their home, often before they even sign the listing agreement. I offer this service to other agents who have a specific buyer. I run an "ad" for them. And that "ad" sometimes turns into a listing for me.
Crazy idea? Maybe. But don't dismiss it. You just might be ahead of the curve!