Proof That Marketing Pays

Proof That Marketing Pays!

My friend and my publisher, Peg Silloway, is going to be on the radio this Saturday January 30th beginning at 5:05PM. The live interview is on Talkin Pets Radio

Here's your chance to call in with questions about your cats. Can we keep the board lit up?

Peg is scheduled for the first 30-60 minutes. If there are too many calls, they might have to keep her on longer.

Toll free call in number: 866-606-TALK (866-606-8255)

Website - Listen online: http://talkinpets.com

Via Peg Silloway (The Silloway Press):

I realize I'm preaching to the choir on this one - the concept that it pays to market is not new to the real estate professionals that hang out in the Rain. But I got positive proof just yesterday that letting people know what you do is the first and maybe most important step to building your business.

You probably know by know that I wrote a book - The Cat Lover's Book of Days - and several folks on Active Rain have said nice things about it. (Yes, I'm talking about you, Russel and Jim!) But to meet my definition of success for this book I needed to reach a wider audience, so I chose to work with a PR professional to get the word out. She drew up a list of target media, we prepared a press release, and started to spread the news.

And it worked! In a matter of a couple of weeks we've sent review copies of the book to radio stations, magazines, and websites. Yesterday I got confirmation that I'll be interviewed on a national radio talk show, "Talkin' Pets" with Jon Patch, on this Saturday! It's going to be great fun and I would love it if Rainers called in with questions or comments. Here are the details:

"Talkin' Pets" with Jon Patch - 5:00 p.m. EST - Saturday, January 30, 2010

Toll free call in number: 866-606-TALK (866-606-8255)

Website - you can listen online: http://talkinpets.com

The show runs from 5:00 pm to 8:00 pm, and I'm scheduled to be on during the first 1/2 to 1 hour. To find an AM station near you that carries the program, go the website and click on the "Station Info" button on the left.

Please call and say "Hi!" - I'd love to hear the friendly voices of Active Rain. This Saturday. 5:00 p.m. Fun!

My Future Years Will Be the Best Ever! A book review on The Cat Lover's Book of Days

My future years will be the best ever! - A book review on "The Cat Lover's Book of Days"

Russel Ray took time out of his busy schedule to write a book review on "The Cat Lover's Book of Days" This book was written by my good friend and publisher, Peg Silloway. You don't have to be a cat lover to appreciate this book, but it helps. If you are a feline lover or know someone who is, this is the best gift for under $25. You can even ask Peg to personally autograph a copy for your all your special clients, friends, family or real estate professionals.

Via Russel Ray, San Diego Marketing & Business Consultant (Russel Ray):

It's the most wonderful time of the year....

Recently I wrote a book review on Real Estate the Right Rome Way, written by our own ActiveRainer Margaret Rome. The publisher of Margaret's book is our own ActiveRainer Peg Silloway, a cat lover. Margaret pointed the way to Peg's book, The Cat Lover's Book of Days, and I bought a copy, which arrived Monday although I didn't get to pick it up from the post office until yesterday. What a wonderful book!

I've seen cat calendars for each year, but never a book of days that is good for every year because only the dates are in the book, no years. There is even a page for February 29 when it arrives!

I'm trying to write a book review, but Zoey the Cool Cat is not cooperating. She thinks the book is hers:

Here's the best picture I can get of the book right now:

If there is a cat lover in your life, including you, you can't go wrong with this book.

There is a list on pages v-vii of all the cat people who lent their cats to Peg's brilliant project. I can't wait until January 1, 2010, gets here so I can get my daily dose of cat history, cat lore, cat laughter....

Here are twelve fun cat snippets gleaned from the book, chosen totally at random:

1. January 6 - An original poem by Peg Silloway herself:
   "My cat
   Is fat,
   And that's that."
2. February 9 - "To err is human, to purr is feline." - Robert Byrne
3. March 16 - "There has never been a cat who couldn't calm me down by walking slowly past my chair." - Rod McKuen
4. April 25 - "Even overweight, cats instinctively know the cardinal rule: when fat, arrange yourself in slim poses." - John Weitz
5. May 24 - "Cats always know whether people like or dislike them. They do not always care enough to do anything about it." - Winifred Carriere
6. June 17 - "In a drafty room, indeed the cat makes a superior kind of paperweight!" - Carl Van Vechten
7. July 24 - "A kitten is in the animal world what a rosebud is in a garden." - Robert Southey
8. August 27 - "There is, indeed, no single quality of the cat that man could not emulate to his advantage." - Carl Van Vechten
9. September 28 - "Cats seem to go on the principle that it never does any harm to ask for what you want." - Joseph Wood Krutch
10. October 15 - Most cats will find a high perch whenever they can so they can look down on their domains and see what their humans are up to.
11. November 21 - "I put down my book, The Meaning of Zen, and see the cat smiling into her fur as she delicately combs it with her rough pink tongue. Cat, I would lend you this book to study, but it appears you have already read it.... Don't be ridiculous, she purrs, I wrote it." - Dilys Laing.
12. December 4 - "You're nobody until you've been ignored by a cat." - Anonymous

After looking through this book but not reading it, I ordered three more copies as gifts for my mother-in-law, my brother-in-law, and a Realtor here whom I know has several cats. I know that I will be ordering more throughout the coming year. Don't run out, Peg!

Order your own copy by going to Peg's Cat Book of Days web site. Tell her Russel Ray sent you her way.

Disclaimer: I have received no consideration from Peg Silloway or Silloway Press for writing this review or recommending that you buy a book.

With my Cat Lover's Book of Days, I know that my future years will be the best ever!

So Proud of My Friend, So Proud of My Publisher

So Proud of My Friend, So Proud of My Publisher!

Look back almost a year to December 2008 when I was celebrating the publication of my book Real Estate the Rome Way - my first book, Marti's first book cover, and the first book for my friend Peg Silloway of Silloway Press.

In just twelve months we are about to have a new celebration. In that short time, The Silloway Press has published eight books including Peg's own new book, The Cat Lover's Book of Days. I think that's amazing!

Even if you are not a cat lover, you gotta look at this book. It's creative, it's fun, and it's more than just a great book.

Peg wanted her book to last, so she made it a gift-quality hardback.

Peg wanted it to be environmentally conscious, so she had it printed on FSC (Forest Stewardship Council) certified paper.

Peg also wanted it to help cats and kittens, so she's contributing part of every sale to PetSmart Charities, a highly-rated 501(c)(3) charity that supports local animal shelters and rescue efforts throughout the country.

Perfect timing, don't you think? Perfect for the holidays,

The Cat Lover's Book of Days THE perfect gift for all your cat-loving friends.

Have you noticed that many ActiveRainers love their cats? Just do a search for cats and you will see what I mean.

You can order signed copies – including free gift wrapping! – Go to CatBookOfDays.com.

Peg will begin sending out the books around December 10 when the first shipment is due. I remember how hard it was to wait. The Closer It Gets, the Harder It Is to Wait!

You can also pre order (without the signature or the free gift wrapping) through Amazon.com. But better to order them right through Peg and let her know I said so.

So Proud of My Friend, So Proud of My Publisher!

Now I am wondering whose book Peg will be publishing next year! Could it be yours?